The Work You’re Afraid to Share Is Probably the Work That Matters Most…
10 thoughts, ideas & creative finds on sharing the work that scares you, the cost of misaligned time, and how the money is in the simple
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The Rundown 29: Treat Your Work Like a Living Process, Not a Finished Product
The Rundown 30: The Most Impactful Don’t Just Create Opportunities, They Follow Conviction
The Rundown 31: Your Obsessions Aren’t Distractions… They’re Signposts to the Work Only You Can Do
Hey Everyone,
Welcome to The Rundown — where each week I share the insights, ideas, and creative finds that have shaped my work and mindset.
We just kicked off a new quarterly challenge inside The Niche Is You community — designed to help you refine your work, build more intentionally, and create with conviction. (*plenty of time to join us)
If you want to connect deeper (algorithm-free space), join the workshops, or be part of the live challenge, you can learn more »CLICK HERE«. Would love to have you in the room.
The Rundown — Here’s what I found over the course of this week that has helped me, inspired me or gave me some creative pushes…
On not shrinking your vision for people who were never meant to get it — “You’re asking people to understand a vision they were never given… no wonder they don’t get it.” (—Matt Gottesman) — It’s not your job to make your calling more palatable. Too often we water down the bigness of our vision so it’s easier for others to digest. But here’s the truth: they weren’t given your assignment — you were. To them, it sounds impossible. To you, it sounds like purpose. Stop shrinking your brilliance just because it challenges their frame of reference. Stop editing your calling for easier applause. Your job isn’t to be understood. Your job is to be obedient to the vision — fully, boldly, and without dilution.
On the true cost of misaligned time — “People get worried about dying and no longer being here, but they don’t realize that so much of their life is spent not being here in any case.." (—Naval Ravikant on Modern Wisdom) — The real tragedy isn’t running out of time… it’s spending years of your life on work that doesn’t feel like yours. It’s showing up to roles you’ve outgrown, building someone else’s dream, or constantly staying busy while your soul sits idle. Presence isn’t just about being in the moment… it’s about being in the right moment. The one that aligns with your deeper work, your unique vision, your divine assignment. Wasted time isn’t the hour you took to rest… it’s the years you spent ignoring the quiet pull toward what you were actually here to do. Stop postponing your purpose. You’re not out of time… but you are the one who decides how it gets used.
On loving the actual work, not just the image of it — “This is the problem with modern-day entrepreneurship — they like everything except what their company actually does… if you can find love, right, in the activity itself, you're able to do it for a long time.” (— David Senra Founders Podcast) — There’s a difference between building a brand and building a business… and a bigger difference between building for ego and building from love. Jobs didn’t chase the spotlight. Dyson’s still in the factory. Chouinard’s still in the wild. The founders who last aren’t addicted to the performance — they’re obsessed with the product. They show up not for clout, but for craft. You want longevity? Fall in love with the work itself… not just the rewards that come from doing it well. Because when you love the activity, you’ll outlast everyone chasing the outcome.
On wielding simplicity as a weapon — "Steve Jobs had a tool to distill everything to its essence. He called it the simple stick. If it wasn’t clean, clear, and essential — it got rejected." (—Founders Podcast) — Simplicity wasn’t just a design principle for Jobs — it was a philosophy. A discipline. A relentless pursuit of clarity. And in today’s world of endless options, complexity is often mistaken for sophistication. But the truth? Simplicity is harder. It forces you to choose. To commit. To cut. Simplicity demands that you get honest about what actually matters — not just what looks good. Whether it’s your product, your pitch, your process, or your priorities — if it’s not essential, it’s noise. The most iconic brands, creators, and ideas? They weren’t the most complex — they were the clearest. Get simple enough to be understood… and strong enough to be unforgettable.
On sharing your work — “The work you’re afraid to share is probably the work that matters most” — In a recent podcast I talked about why the work you’re scared the most to share is the work people need the most, the myth of “it has to be perfect,” how real work carries risk and that’s why it’s so powerful, dealing with fear of judgment, the difference between waiting for permission and waiting for readiness, being a mirror to someone else’s truth and more — My latest podcast on this can be found here (APPLE, SPOTIFY)
On receiving a vision that’s bigger than you for a reason — "God does not give a vision to a person that does not have the potential to benefit the entire world." (—Miguel Mendoza via Pray on IG) — The vision placed on your life isn’t random — it’s generational. It’s not just about your success, your comfort, or your timeline. It’s about the ripple your work creates for your family, your community, and the future you can’t yet see. When God gives you something to build, it’s not for applause — it’s for impact. And that impact is meant to solve a problem, carry healing, or create the very thing this world is missing. Stop second-guessing your vision because others can’t see it. It wasn’t given to them — it was entrusted to you. Now walk it out with the reverence it deserves.
On not compromising the work or the art to win the room — “If you’re aiming toward greatness, you don’t get there by what other people think... I’m not changing one note with the idea that they might not like it. Never. Ever. Ever.” (— ) — You can’t shape timeless work by chasing temporary approval. Rubin’s words hit deep because they expose a quiet war most creators fight — the battle between expression and expectation. Every time you dilute your instinct to make others more comfortable, you stray from what made the work necessary in the first place. Greatness doesn’t come from adjusting to fit the audience. It comes from honoring what came through you, exactly as it came. Don’t tweak the note. Don’t soften the line. Don’t shrink the vision. Trust the sound of your soul — and let that be the final edit.
On building work that feeds you — not just funds you — “Your work shouldn’t just fund your life… it should feed your life.” (—Matt Gottesman) — We’ve been sold a version of success that disconnects profit from purpose — that tells us work is meant to provide, not to nourish. But the truth? The most sustainable, aligned, and impactful work flows from your deepest curiosities. The things you’d do regardless of the applause. The ideas that keep pulling you back. These aren’t distractions — they’re signposts. And when you build from that place — when your work feels like home, not a performance — you don’t just make progress… you make legacy.
On refining through visibility, not perfection — “Publish to polish.” (—Visualize Value) — You don’t find clarity in the quiet. You earn it in the open. The old model says: perfect it first, then ship it. But the truth is — nothing teaches you faster than sharing your work with the world. Feedback sharpens. Repetition strengthens. Visibility refines. Every time you hit publish, you’re not just creating output — you’re creating insight. You’re building resonance through real-time reps. Don’t wait until it’s perfect. Publish it. Let it breathe. Let it teach you. That’s how the process evolves… and how you do too.
Playlist — Jazzy & Deep House Vibes — A great playlist from LesInFocus on YouTube @lesinfocus
of Chill House to work to… great for creating, designing, writing, computer work.
The Work You’re Afraid to Share Is Probably the Work That Matters Most…
The work you’re afraid to share… is likely the most honest.
It’s also the most needed and the most you.
Not because it’s polished — but because it’s real… it carries your truth… not just your talent.
And that’s what resonates in the long run — not the content, work or art that chases applause… but the work that carries conviction.
As a final thought…
You don’t need more time.
You don’t need more permission.
You need to honor what’s already been placed inside of you.
Publish it.
Let it breathe.
Let it bless.
The niche is you.
Until next week,
– Matt
P.S. If you found value in this week's insights, consider sharing this post with someone who might need this reminder about the power of individuality. ↙️
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Sublime post Matt. I loved the sentence, "presence isn't just about being in the moment... it's about being in the right moment." 💎 Also loved, "when God gives you something to build, it's not for applause- it's for impact." 🔥 And finally your words towards the end, "Publish it. Let it breathe. Let it bless." 🙏🏻
Brilliant.
“Trust the sound of your soul and let that be the final edit.” That is 🔥🔥🔥
Loved the Miguel Mendoza video!