CREATOR / FOUNDER

Creative fulfillment and financial prosperity are not mutually exclusive... they can both be built at the same time.

Most people online are either…

  1. Creators who make beautiful content, but lack systems, clarity, and monetization flow.

  2. Or Founders who build solid businesses, but don’t know how to show up online in a way that’s magnetic, creative, or consistently visible.

Creator Founder bridges both worlds…

Ask yourself — are you creating constantly but still unsure where it’s all leading?
Or are you building in the background while no one really sees your work?

→ If you just want to see what’s included »CLICK HERE«


THE PROBLEM

The Gap in Today's Creator Economy

This divide — between creators with influence but inconsistent income, and founders with solid businesses but limited visibility — creates a fundamental imbalance in how people build sustainable work in the digital age.

The traditional paths we were sold don't work anymore…

  • Creative professionals struggle to turn their audience into sustainable, diversified income

  • Business founders remain hidden behind logos, missing the connection economy's most valuable currency… authentic visibility

  • Both end up working harder than necessary, either chasing algorithms or outdated business models

What's missing is the intersection — the sweet spot where creative expression meets strategic structure.

THE SOLUTION

Creator Founder: The Third Path

Creator Founder isn't just a catchy title — it's a fundamentally different approach to building in today's economy.

When you become a Creator Founder, you:

  • Build systems that amplify your creativity instead of replacing it

  • Design visibility that feels aligned instead of exhausting

  • Create multiple income streams that flow from your natural strengths

  • Develop frameworks that turn your wisdom into scalable value

  • Build community around your unique perspective, not just products

This approach doesn't require choosing between creative fulfillment and financial sustainability. It rejects the false dichotomy that you must sacrifice one for the other.


THE SHIFT

The Shift That Makes It All Possible

What's changed in the last few years that makes this model not just possible but essential?

  1. The collapse of institutional trust - People now trust individuals more than faceless organizations

  2. The rise of scalable creator tools - Technology that once required teams now sits in your pocket

  3. The accessibility of distribution - Direct access to your audience without gatekeepers

  4. The normalization of multiple income streams - The end of the single-job security myth

  5. The premium on authentic expertise - Value now comes from lived experience, not just credentials

These shifts have created an environment where the most sustainable businesses are built around the individual — their perspective, their creativity, their relationships.

Why Most Creator Business Models Fail

Despite these opportunities, I see the same patterns of failure over and over:

  • Creating content without strategic direction — hoping algorithms will eventually reward volume

  • Building in isolation instead of leveraging community momentum

  • Copying tactical approaches without understanding the underlying principles

  • Jumping between platforms without developing transferable systems

  • Focusing on short-term revenue instead of building lasting audience relationships

These approaches might generate temporary results, but they create unsustainable pressure and inevitable burnout.


THE OPPORTUNITY

The Creator Founder Framework

After two decades working with both individual creators and major brands, I've distilled what works into a comprehensive framework with five core pillars:

  1. Creative AlignmentFinding the intersection of what you love creating, what creates impact, and what generates sustainable revenue

  2. Visibility ArchitectureBuilding content systems that amplify your work without constant creation pressure

  3. Value TranslationTurning your expertise into offers people naturally want to invest in

  4. Systems SimplificationCreating workflows that generate freedom instead of complexity

  5. Audience CultivationBuilding real relationships, not just follower counts

When these elements work together… your creativity becomes the engine of your business, not just its marketing department.

From Theory to Practice… What You’ll Get

Instead of just talking about implementation, I'll show you exactly how these principles work in real systems I've built and use daily:

HANDS-ON SUPPORT

  • 1:1 Strategy Session — We define where you’re at, where you’re going, and what systems will support sustainable growth… We'll map your specific ecosystem, identifying your highest-leverage opportunities and immediate action steps

  • LIVE Kickoff Workshop (recorded and accessible anytime) — A comprehensive walkthrough of core systems I use to scale, that will form your creative and business foundation

  • Live Implementation Workshops (throughout the year — recorded and accessible anytime) — Focused deep dives on audience growth, offer design, visibility, and creative operations — always tied to practical implementation

SYSTEMS & FRAMEWORKS

  • Full Access to My Backend - See exactly how I structure my content systems, visibility pipelines, and monetization frameworks

  • The Full Stack Creative Dashboard - My custom Notion system for managing everything from content creation to revenue tracking.

  • Plug-and-Play Templates - Adapt my most effective workflows to your unique voice and vision — ManyChat Automations for Driving Traffic, Email Marketing Automation Templates, Offer Opt-in Pages for Lead Generation and more…

ONGOING

  • Behind-the-Scenes Access - Watch how I implement new strategies and adapt to platform changes in real-time

  • Community of Fellow Creator Founders - Join an intimate network of visionaries building alongside you

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THE DIFFERENCE

What Makes This Different

This isn't about theoretical possibilities or overwhelming you with information. Creator Founder is built on three core principles:

  1. Simplicity Over Complexity - I'll show you how to build systems that create freedom, not dependency

  2. Integration Over Addition - We focus on making your existing work more valuable, not adding more tasks

  3. Sustainability Over Burnout - Every framework is designed to amplify your natural strengths, not force artificial hustle

THE PERSON

For Who This Is For

Creator Founder is specifically designed for:

  • The Established Creator who has built an audience but struggles with consistent revenue

  • The Visionary Founder who has business acumen but needs more authentic visibility

  • The Multi-Passionate Expert who wants to build a cohesive ecosystem around their diverse talents

  • The Sustainable Builder who values long-term impact over short-term tactics

If you’ve ever felt like you were doing too much without a clear system… or like you were building something great that no one was seeing — Creator Founder was designed for you.

This isn't about quick fixes or overnight success. It's about building something that grows more valuable over time—both creatively and financially.


THE INVITATION

Join Creator Founder

For those who want clarity in direction, simplicity in operations, and confidence in how they show up.

It’s not about doing more — it’s about doing what matters consistently and effectively.

Build what you were meant to — with less friction and more momentum.

$550/year — (That’s ~$45/month — less than what most spend on apps they don’t use.)

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Stop Separating Who You Are From What You Build…

The biggest breakthroughs don't come from adding more.

They come from integrating who you already are.

The most magnetic brands… they were built by people who stopped trying to choose between purpose and profit, creativity and clarity, content and company.

They decided to lead with their values.
To build what they believe in.
To simplify the noise and create from their core.

That’s what Creator Founder is about.

More alignment with how you're meant to build.
More structure that supports, not suffocates, your creativity.
More consistency that comes from clarity, not pressure.

I’m honored to walk with you.

Matt

IF YOU ARE ALREADY A FREE OR PAID SUBSCRIBER, »CLICK HERE TO UPGRADE«


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