Momentum Isn’t a Gift… It’s a Choice…
10 thoughts, ideas & creative finds on guarding your focus, disrupting the gatekeepers, and letting repetition shape your genius
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Hey Everyone,
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The Rundown — Here’s what I found over the course of this week that has helped me, inspired me or gave me some creative pushes…
On distraction as the silent threat to your calling — “The enemy of your gift… is distraction.” (—Matt Gottesman) — Focus isn’t just a productivity hack — it’s a spiritual stance. When you give your attention to everything, you dilute your genius into nothing. And in a world that’s constantly selling urgency, being devoted to the one thing God asked you to steward is radical. This season isn’t about doing more… it’s about honoring more… about stewarding the assignment, not chasing the algorithm. Remember, distraction isn’t always loud. Sometimes it looks like opportunity. And sometimes, spiritual warfare comes disguised as productivity. Guard your focus like your future depends on it — because it does.
On creating content for your former self — “Just make content for the you two, three, four years ago." (—Tom Noske) — Most creators overthink content by trying to guess what the algorithm wants or what their audience needs. But the most magnetic content usually comes from the most honest place… your own transformation. This clip is a good reminder that clarity doesn’t come from strategy alone… it comes from doing. If you’re unsure what to create, start by speaking to the version of you who needed to hear it. That’s where the real connection lives. When you stop trying to impress and start trying to help, your content starts to hit different… and the right audience begins to gather. This is always my goal with what I create.
On redefining a brand through simplicity and community — “This is what wellness looks like when it’s stripped down to what matters.” (— Jake Heyen) — We’ve been conditioned to see branding as sleek logos, marketing funnels, and influencer aesthetics. But the strongest brands today don’t feel like brands at all — they feel like values made visible. Sweet Honey Farm is proof. No fluff. No façade. Just real people, regenerative practices, and a deep commitment to community. It’s not selling a lifestyle — it’s living one. With a longevity barn, cold plunges, 300 animals, and an open door to the public, they’re showing that simplicity is the new sophistication. The future of branding isn’t louder. It’s truer. Strip away the excess. Lead with values. Let your brand become an ecosystem that people want to belong to — because they feel something real.
On surrendering to your gift — "If I’m dying, I’ll die doing what I love." (—Yousuke Yukimatsu) — No plan. No safety net. Just a full surrender to his gift. Diagnosed with brain cancer, Yousuke didn’t spiral — he decided. That same day, he left his construction job and went all-in on DJing, not for recognition… but because the sound called him. Broke, sick, and overlooked, he built a cult following in the underground. By 2023, he was headlining Boiler Room with 9M+ views and a 2.5-hour mix called “one of the most immersive DJ sets in years.” His story isn’t just about talent. It’s about obedience to the call. It’s proof that when you stop building for applause and start building for liberation, something eternal takes over. (image via itswealthyeducator on Instagram)
On resistance as divine positioning, not punishment — “God didn’t send the giant to defeat you — He sent it to position you.” — In a recent podcast I talk about why the resistance you're facing may be confirmation, not condemnation. How what looks like spiritual warfare could actually be spiritual preparation. How pressure reveals purpose. And how the very thing you’ve been trying to avoid might be the thing God is using to align you. This isn’t about running from the challenge… it’s about learning how to walk toward it with clarity, authority, and divine backing. The giant isn’t the end… it’s the beginning — My latest podcast on this can be found here (APPLE, SPOTIFY)
On rejection as a rite of passage — "You can turn me down again, but rest assured… I’ll be standing here again in a year.” (—from the film A Million Miles Away) — Most people interpret rejection as a red light. But the greats? They treat it like a checkpoint. A refining moment. A place to gather strength, sharpen vision, and come back stronger. In this scene, we see a man who’s applied twelve times to the space program, stacking his life with alignment — becoming a pilot, a father, a fluent Russian speaker, an engineer, and still… hearing no. But he shows up again anyway. Not because he’s stubborn, but because he knows his calling isn’t negotiable. This isn’t a story about talent. It’s a story about devotion. Rejection didn’t stop him — it shaped him. When the assignment is real, rejection is just resistance training.
On building without permission — “If somewhere had Internet, I had a computer. That was my office… Broke. Poor. This is not to make the story sound cool, but Internet connection and ideas. And I did not let the fact that I had nothing, like, stop me and try to not anyone that could listen, bro… Do not sit here and be lazy and let pass you what you got it right there.” (—Tyler the Creator) — Tyler’s story is a reminder that you don’t need gatekeepers when you have grit, vision, and a Wi-Fi connection. At 17, he was running a label. At 19, he’d already built a movement. No managers. No budgets. Just internet access and relentless creativity. His point? The industry is no longer the gate — it’s often the distraction. In an era where distribution is free and attention is the currency, the real flex isn’t waiting for your “in.” It’s making noise where you are, with what you’ve got. Flood the message boards. DM people. Post relentlessly. You don’t need permission to build something real… you need audacity.
On asking the only question that really matters — “Who are you? — (movie Ford vs. Ferrari) — The most fundamental question… Who are you? Not what do you do or how do you win—but who are you, really, when there’s nothing left to prove? These moments are rare. But they matter. Because clarity isn’t found in the climb… it’s found in the quiet. In the stillness between chaos. In the velocity that strips away everything that isn’t essential. The goal isn’t to go faster. It’s to go deep enough to remember your truth. And let that truth drive everything you build. (video via hypewhip on IG)
On creating at the speed of instinct — “He created something new every day for seventy-one years.” (—via Founder’s Podcast) — Picasso didn’t wait for inspiration. He didn’t obsess over perfect. He just created — daily, relentlessly, across every medium imaginable. The work was his rhythm. His consistency, his rebellion. And while the world saw genius, what they were actually witnessing was momentum. Picasso’s legacy wasn’t built from a masterpiece… it was built from movement. The lesson? You don’t have to get it perfect. You just have to get it out. Genius lives in the doing. And when you stop waiting and start working — daily, urgently, instinctively — you tap into a creative force that compounds far beyond the moment it was made.
Playlist — Jazz House & Deep House Mix | Chill Lounge Vibes — A great playlist from LesInFocus on YouTube @lesinfocus of Chill House to work to… great for creating, designing, writing, computer work.
Momentum Isn’t a Gift… It’s a Choice…
Every insight, every story, every creative spark points to the same truth — you don’t need to move faster… you need to move deeper.
Into trust. Into discipline. Into the quiet work that compounds behind the scenes.
The creators, founders, and thinkers who leave legacy didn’t just get lucky — they stayed long enough to be found.
They chose consistency over perfection. Clarity over comparison. Alignment over applause.
Whether it’s God refining you in the resistance, or you refining your craft in the repetition, the outcome isn’t the goal — embodiment is.
When you become the person who shows up, no matter what, the work will take care of the rest.
Keep building. Keep becoming. You’re not behind
The niche is you.
Until next week,
– Matt
P.S. If you found value in this week's insights, consider sharing this post with someone who might need this reminder about the power of individuality. ↙️
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This sentence (point 5) "How what looks like spiritual warfare could actually be spiritual preparation." immediately made me listen to the podcast, and wow so much gold in there... "am I trying to pray away a battle I was born to win" 🙌🏻
Thank you Matt!
Amazing from beginning to end!
"Consistency over perfection. Clarity over comparison. Alignment over applause." (So good!)
Thanks, Matt!