The Niche is You™

The Niche is You™

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THE RUNDOWN
MEMBERS ACCESS
RE-WRITE (30-Day Challenges)
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PODCAST
Slow Work Builds What Fast Work Can't
In a world addicted to urgency, slowness is a rebellion... and a return to wisdom
4
Why Taste Is the New Currency
We're leaving behind mass production — and entering the era of curation, coherence, and soul.
6
What You’re Called to Build Will Never Compete With Who You’re Becoming…
10 thoughts, ideas & creative finds on building with intention, scaling with simplicity, and letting your life lead your business.
 • 
Matt Gottesman
4
Most Popular
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Why the 'Risky' Path Might Be Your Safest Bet
 • Matt Gottesman
Creative Fulfillment & Financial Prosperity Are Not Mutually Exclusive...
 • Matt Gottesman
Why Taste Is the New Currency
6
Don't Create Something to Be Consumed... Create Something to Be Explored
10
The Work You’re Afraid to Share Is Probably the Work That Matters Most…
 • Matt Gottesman
6
The Vision You're Building Isn’t Supposed To Be Rushed… It’s Supposed To Shape You
 • Matt Gottesman
6
Your work shouldn't just fund your life... it should feed it →

Recent posts

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Momentum Isn’t a Gift… It’s a Choice…
10 thoughts, ideas & creative finds on guarding your focus, disrupting the gatekeepers, and letting repetition shape your genius
 • 
Matt Gottesman
7
The Vision You're Building Isn’t Supposed To Be Rushed… It’s Supposed To Shape You
10 thoughts, ideas & creative finds on building with discipline, risking perception, and trusting the quiet momentum
 • 
Matt Gottesman
6
AI Didn't Kill the Corporation... Creators & Founders Did
Solo founders, small teams & personal brands armed with AI aren't just competing with corporations—they're replacing them entirely.
3
The Work You’re Afraid to Share Is Probably the Work That Matters Most…
10 thoughts, ideas & creative finds on sharing the work that scares you, the cost of misaligned time, and how the money is in the simple
 • 
Matt Gottesman
6
Your Obsessions Aren’t Distractions — They’re Signposts to the Work Only You Can Do
10 thoughts, ideas & creative finds on trusting your lane, honoring your gifts, and building with conviction in a world chasing speed
 • 
Matt Gottesman
6
The Most Impactful Don't Just Create Opportunities, They Follow Conviction
10 thoughts, ideas & creative finds on on trusting your path, refining your lens, and building what the world hasn’t caught up to yet.
 • 
Matt Gottesman
4
Treat Your Work Like a Living Process, Not a Finished Product…
10 thoughts, ideas & creative finds on on the future of business in the age of AI, your edge that can’t be copied, and the power of doing one thing with…
 • 
Matt Gottesman
2
Substance is the Signal in a Noisy World
10 thoughts, ideas & creative finds on building with clarity, creating with conviction, and standing out through depth, not volume.
 • 
Matt Gottesman
1
The Game Isn't Speed... It's Depth
10 thoughts, ideas & creative finds on vision, patience, creating enduring value and integrity driven profit
 • 
Matt Gottesman
3
Your Greatest Advantage Isn’t What You Make, It’s Who You Are
10 thoughts, ideas & creative finds on authentic creation, audience-building, and turning vision into reality
 • 
Matt Gottesman
The Most Powerful Choice You'll Ever Make Isn't Between Success & Failure, But Between Conformity & Authenticity.
10 thoughts, ideas & creative finds on emerging your best ideas, creating long lasting sustainable value, and producing assets instead of commodities
 • 
Matt Gottesman
Build For Substance, Not Speed... Creating Space Lets Your Work Speak For Itself
10 thoughts, ideas & creative finds on million dollar partnerships, creating more space for your work, and not relying on credentials but experience
 • 
Matt Gottesman
The Niche is You™
The Niche is You™
Actionable tips for building, publishing & scaling your voice & value. Happiness, philosophy, building wealth, & other memos I wish were mainstream. Here's what they don't teach in school on business, life & creativity
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THE RUNDOWN

View all
What You’re Called to Build Will Never Compete With Who You’re Becoming…
10 thoughts, ideas & creative finds on building with intention, scaling with simplicity, and letting your life lead your business.
 • 
Matt Gottesman
4
Momentum Isn’t a Gift… It’s a Choice…
10 thoughts, ideas & creative finds on guarding your focus, disrupting the gatekeepers, and letting repetition shape your genius
 • 
Matt Gottesman
7
The Vision You're Building Isn’t Supposed To Be Rushed… It’s Supposed To Shape You
10 thoughts, ideas & creative finds on building with discipline, risking perception, and trusting the quiet momentum
 • 
Matt Gottesman
6
The Work You’re Afraid to Share Is Probably the Work That Matters Most…
10 thoughts, ideas & creative finds on sharing the work that scares you, the cost of misaligned time, and how the money is in the simple
 • 
Matt Gottesman
6
Your Obsessions Aren’t Distractions — They’re Signposts to the Work Only You Can Do
10 thoughts, ideas & creative finds on trusting your lane, honoring your gifts, and building with conviction in a world chasing speed
 • 
Matt Gottesman
6
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